5 Benefits to Becoming a PFLAG Savannah Sponsor
Supporting the Savannah LGBTQ+ community with marketing dollars is the right thing to do, but at the end of the day, how will your commitment to PFLAG Savannah also add to your bottom line? Happily, in this case, profit and sponsorship are not in competition with one another, but actually can complement each other.
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Sponsorship Exposes You to a Very Brand Loyal Audience
LGBTQ+ people are arguably the most brand-loyal community. In fact, 76% of the community say they are more likely to buy from a brand that they see as LGBTQ+ friendly, while only 11% of the community say friendly brands do not affect their purchasing decision. In addition to supporting queer positive brands, the community also has a powerful voice when it comes to boycotting brands they see as unfriendly: Think Chick-Fil-A
2. LGBTQ+ People Often Have More Disposable Income Than A Typical Household.
Beyond brand loyalty, the LGBTQ+ community has more disposable income than their heterosexual counterparts. Gay male couples make on average 55% more than straight couples, while lesbian couples make on average 11% more. LGBTQ+ couples are typically less likely to have children. Higher-income levels coupled with the fewer children leaves ample disposable income in LGBTQ+ households.
3. Let Your Employees Embrace the Rainbow
Sponsoring Pride events is a great way to boost morale within your company. Corporate Pride sponsorship is an easy way to let LGBTQ+ employees know that they are valued members of the workplace and can lead to higher employee retention rates, as well as becoming known as a desirable, affirming place to work, a crucial decision for many LGBTQ+ job hunters in an economy with very low unemployment.
4. Community members outside the LGBTQ+ Community Support LGBTQ+ Affirming Businesses
According to Fortune.com, 48% of all Americans (not just people identifying as LGBTQ+) prefer to buy from brands that are community inclusive. Demonstrating your inclusivity with a PFLAG Savannah sponsorship translates to a community more inclined to view your business favorably.
5. Exposure Goes Way Beyond Just a Festival, Parade or Event
PFLAG Savannah is visible at dozens of events throughout the year. Look into having a presence at these smaller events, sponsoring a speaker (perhaps someone within your organization), or create an education scholarship. All these conduits to PFLAG Savannah members enable you to promote your brand and your commitment to stand with us for equity and fairness.